Amazon Prime Video is turning a block of Figueroa Street in Highland Park into the gritty days of Times Square, circa 1997. We’re talking three-card Monte and watch vendors along the sidewalk, a line of vintage cars and redesigned signage on some neighborhood landmarks between Avenue 56 and 57. It’s all part of a promotional stunt for Hunters, the Jordan Peele-produced, Al Pacino and Logan Lerman-starring series that follows the bloody quest to take down a covert ring of high-ranking Nazi officials in 1977 New York.
Here’s the gist: From February 20 to 22, you can catch a free screening of the first episode of Hunters at the Highland Theatres, which is being turned into the Empire, a grindhouse theater that would’ve fit in on 42nd Street. Afterwards, you’ll head across the street to Highland Park Bowl—renamed Hunters Alley for the occasion—for what’s being billed as “a killer after party” with themed cocktails, New York-style pizza and even a limited number of free bowling reservations.