“I know the chef’s default answer is Santa Monica on Wednesday, but I actually prefer the whole vibe of the Hollywood Farmers’ Market on Sundays more. It’s a little more relaxed (until about 10:30am) and there’s great food there: Machete’s salsas, Thai coconut cakes, bread from Bub and Grandma’s, charcuterie from Gwen.”
If you need high-end kitchenware, local-favorite cookbooks or foreign food magazines, Ken Concepcion is your man. After more than a decade in Wolfgang Puck’s kitchens, Concepcion turned his attention to Now Serving, a lifestyle and cookware shop in Far East Plaza. Concepcion co-owns and operates the space with his wife, Michelle Mungcal. (“Without each other, Now Serving wouldn’t exist,” he says.) We turned to Concepcion for his favorite places to pick up gifts, warm up in the winter and where to escape holiday stress.