If the name somehow didn’t tip you off, yes, this is absolutely just a marketing stunt. But who are we to argue with free roller skating? GilletteLabs is setting up an outdoor rink in Santa Monica ahead of the Super Bowl, with free hour-long sessions available. If you don’t care about lacing up, you can still swing by for a DJ set and photo booths. You’ll find the pop-up at 129 Santa Monica Boulevard, in the parking lot just across from Ye Olde King’s Head.

GilletteLabs with Exfoliating Bar Presents Pop-Up Roller Skating Experience
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