Whimsic Alley (CLOSED)

Long before Universal Studios opened The Wizarding World of Harry Potter, this hole-in-the-wall store has been the go-to portal into J.K. Rowling's beloved fantasy world. Basically, it's where you'll find hardcore HP fans combing through 30 different styles of wands, potion books, Gryffindor wall decals and Hedwig stuffed animals, while humming "wingardium leviosa." A little help from Hollywood's renowned set designers brings the theme to life, creating an ideal setting for a young wizard's birthday bash (you can rent out the space for parties). Even if you're not the biggest fan of Harry Potter and the gang, it's worth a pit stop. Where else are you going to find earwax flavored jelly beans?