PUMA x Hello Kitty Launch

Celebrate a half-century of Puma’s signature “Suede” design with the most supercute collaboration imaginable: Hello Kitty. Get a sneak peek of the Puma x Hello Kitty collection (it officially launches February 8), which includes shoes, T-shirts, sweatshirts and more, during a pop-up preview event at Shoe Palace on Melrose from 4 to 8pm. Swing by to find treats from the Hello Kitty Cafe, a tattoo parlor, cocktails, a DJ set from Bad Ash, an appearance by Hello Kitty and a nail bar with Masako—that’s Sanrio’s official nail artist.