General Quarters

With General Quarters, shop owner Blair Lucio has achieved the near-impossible—creating a retail space that guys actually want to hang out in. The store has a vibe that’s a little bit vintage military, a little bit On the Road, and is filled with clothing and accessories that the down-to-earth Lucio describes as “Southern California heritage”—laid-back preppy garb by Gant Rugger, denim by LA’s own Rogue Territory, and graphic tees designed by Lucio himself. A ’50s-style barbershop has also recently been installed in the boutique, with a focus on haircuts and beard trims using product by Baxter of California.