After a slight delay, the long-awaited L.A. area H&H Bagels will finally open in Santa Monica on Wednesday, February 26. The legendary NYC bagel shop first announced plans for nationwide expansion last summer. Franchise owner Phil Gross will donate 100 percent of the first week’s profits to the California Community Foundation’s Wildfire Recovery Fund. On opening day, the Montana Avenue shop will also give away tote bags to the first 200 customers and gift cards ranging from $5 to $100.
Our East Coast counterparts have long considered H&H one of the best bagels in New York City, and the brand has appeared on shows like Sex and the City and Seinfeld. The chain currently has seven locations in its hometown, with confirmed plans to expand into Florida, North Carolina and other parts of Southern California, including San Diego and Orange County. Other previously confirmed locations include outposts in Connecticut, Illinois, Tennessee, Massachusetts, Texas, Virginia and Washington, D.C.
As first reported by Eater, H&H Bagels Santa Monica will be serving bagels shipped from a Queens-based production facility like all other franchise locations. The Montana Avenue outpost’s menu features all the classics, from bacon, egg and cheese to lox with the works. Flavors include plain, everything, sesame, cinnamon raisin, jalapeño cheddar, whole wheat, egg and pumpernickel.
H&H Bagels is located at 710 Montana Avenue in Santa Monica. Beginning February 26, the shop will be open daily from 6am to 4pm.