A very Los Angeles-like concept has just debuted Downtown at the corner of 7th and Flower Streets: Taco Bell Cantina, a custom designed L.A.-themed Taco Bell location featuring a full bar, which will celebrate its grand opening this Thursday, July 25.
The space at 801 West 7th Street feels like an homage to the city’s music scene, and that’s on purpose: The eight other Taco Bell Cantina locations around the country, including one in Hollywood, all embody the unique character of their respective communities, according to an official press release.
The new DTLA eatery features a bunch of vintage concert posters on its brick walls, as well as two big LED panels that play music videos by the company’s Feed the Beat artists, a program that includes over 1,900 bands among its roster.
In addition to the classic Taco Bell offerings—think burritos, tacos, quesadillas and more—guests will get to make use of the company’s famous Bottoms Up Beer system while also indulging in mixed drinks and freezes.
Perhaps most exciting are the hours of operation: daily, from 7am to 3am—which means you can have breakfast, lunch, a snack, dinner and a post-drinking food binge on premise in the span of 24 hours or less.
“We are excited to honor L.A.’s rich music culture in our new Downtown L.A. Cantina and offer a unique space for families, friend groups and fans to create memories in,” said SG Ellison, CEO & President of Diversified Restaurant Group, the company behind the effort, in an official statement. “The team is eager to welcome the vibrant and lively L.A. community.”
The location is already open for service, but Angelenos are invited to the grand opening celebration this Thursday from 6 to 9pm. The first 50 folks in line will earn the chance to win a prize—a custom Taco Bell-wrapped electric guitar, among them—and everyone will be treated to a special guest appearance from Ian Shelton, the lead singer of Militarie Gun. The event is free to attend but RSVPs are required. Snag your pass right here.