Want to try out the newest luxury products from cosmetics brand Lancôme, but not sure you’re ready to commit to the price tag? This weekend, the company will be setting up a pop-up shop where you can check out the goods, get lessons from pro makeup artists—and even take home a tube of their soon-to-launch Monsieur Big Mascara (retail price: $25) for free.
This isn’t one of those super-limited promos where you’ll need to camp outside the night before, either. The company has stated they will have a free deluxe sample of mascara for every visitor who swings by the shop, according to beauty site Byrdie. If you do decide to scoot your way to the front of the line, the first 100 in the door each day the shop is open will be treated to full-size tubes, plus tote bags stuffed with additional gifts.
They’ll also be handing out other free samples, hosting games, contests and offering special experiences that no beauty junkie will want to miss. The Monsieur Big Mascara, launching in stores on July 1, purports to offer a new level of volume to lashes, and this pop-up will be the first chance for the public to test out those claims.
Lancôme’s pop-up will be taking over the former antiques shop Bazar on Abbot Kinney for Friday, Saturday and Sunday, only. Pay a visit between noon and 8pm on Friday or 11am and 7pm over the weekend.
The Lancôme pop-up takes place at 1108C Abbot Kinney Blvd on June 9, 10 and 11.
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