Calling all sneakerheads! Nike’s giant Air Max Box, a pop-up shop that resembles a Nike shoebox, is heading to Los Angeles. The bright orange walk-in shoebox is landing in the Arts District (735 E. 3rd St) Thursday to celebrate Air Max Day—March 26, 1987 marks the original release date of the Air Max 1—and the recent launch of the Nike Air Max Zero sneakers.
The three-day pop-up is hosted by the brand’s app, SNKRS, and will feature exclusive Air Max footwear for sale. You have an appointment to get inside the box and experience the app IRL. Reservations can be made online for the day you’re interested in attending and guests will be allowed in the box on a first-come, first-served basis. Come prepared in your air gear to “unlock additional Nike Member Services on-site”—we’re thinking it’s going to be further discounts or exclusive freebies. Guests are limited to one pair of sneakers per style and credit cards will be the only form of payment accepted.
The Nike Air Max Box is open 11am-4:30pm Thursday, 11am-6pm on Friday and 12-6pm on Saturday.
Nike Air Max One sneakersPhotograph: Courtesy Nike