Do you feel like Pablo? Would you feel more like Pablo if you were sporting a one-of-a-kind vintage denim jacket, restored and emblazoned with a design evocative of a mid-career Jean Michel-Basquiat taken from the hand-written notebooks of Kanye West himself? Obviously you would. And now you can get your hands on one—assuming you can handle the line, that is.
Last night, Kanye announced via Twitter that he would be opening 21 flash shops around the world, with exact locations to be announced mere hours before they open the doors. Each store will operate for three days.
While we don’t know exactly where the LA space will be just yet, the last Pablo pop-up in LA, back in May, was held in the heart of LA's streetwear culture hub at 441 North Fairfax Ave. That space, Known Gallery, is a favorite location for pop-ups and has played host to a variety, including last year’s OVO boutique.
As Vogue puts it in their preview of this round of pop-ups, Kanye West was “among the first to blow up merch in a big way,” bringing his fashion- and art-oriented eye to what he sells to fans.
If this new shop follows the format of his most recent New York City outing (form which sales are reported to have been in excess of a million dollars over a few short days), shoppers at this weekend’s pop-up can likely expect to find items from the Pablo tour collections, pieces similar to what West showed in his most recent Fashion Week show, and shoes, lifestyle items, art objects and a selection of tees and hoodies that will be exclusive to each city (which you can assume will be going for crazy prices on eBay a week later).
If you need a shirt to tell the world that you are, in fact, on that ultralight beam, keep an eye on kanyewest.com over the coming hours—and consider rushing to the location as soon as it is revealed because there’s sure to be a crowd.