If you've always wanted to tackle a marathon but never thought of yourself as much of a runner, the cast and crew behind the new movie Baywatch had the genius idea to hold a half-kilometer run at L.A. Live this past weekend—that's what we call good promotion. And yes, Zac Efron was there. Called the Slow Mo Marathon, participants tried to out-slow and out-sexy each other (ala Pamela Anderson style) for a chance to fly to Miami for the premiere of the new movie. There were some creative outfits, and even more creative signs, but what really mattered was the run. As the tagline says, "You can run. But can you run slowly?" Angelenos definitely took the challenge to heart. Check out our favorite photos from the event.
All photographs by Philip Cosores
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