[image]
[title]Okay, so what actually is the Amex Gold Unsigned programme?
Unsigned is an initiative to create opportunities for emerging artists of all genres to break into the music industry. It gives a leg-up to these acts not only through a live music showcase but also through studio time, access to industry professionals and so much more. And this year, it's shining a light on the importance of grassroots music venues in developing and promoting emerging music in the UK by partnering with the much-loved Tufnell Park venue, The Dome. It'll all culminate in a massive performance from six up-and-coming artists with legendary rapper, singer and producer Mike Skinner performing a DJ set.
Wow, that sounds great! How’s Amex Gold Unsigned helping the venue?
Well, it’s encouraging you to check out the newly-refurbished The Dome and Downstairs at the Dome (the refurb was initiated and funded by Amex), and it’ll connect the venue with organisations and individuals like the Music Venues Trust who are able to offer support and mentorship. Plus, it reconnects the venue with the promoters and bookers who are essential to its future health.
Who’s a part of the initiative?
Artists over 18 and a UK resident. Oh, and not currently under contract with a record label. They get chosen by the Unsigned panel of experts and asked to take part in the Amex Gold Unsigned Showcase on November 30, where they'll perform at The Dome in Tufnell Park. This comes coupled with Mentor Day, which takes place at Downstairs at the Dome, on November 21.
Oh cool, what’s this Mentor Day then?
Well, artists will have the opportunity to receive one-to-one mentorship as part of the Unsigned initiative. This will come from leading professionals in the music industry.
What support do the artists get?
You’ve got the aforementioned Mentor Day and there’s also the Unsigned Showcase, where artists will perform in front of a capacity crowd of 500 attendees and music industry professionals, including agents, labels, managers and A&R. But that’s not all! There’s a whopping 250 hours of studio time to give away with Pirate Studios, the chance to be featured in leading music titles 'NME', 'Mixmag', 'GUAP' and more. The best part? All six performers have the chance to win a record deal.
Can non-musicians still get involved?
Of course! You can show your support for the artists and the live music scene by coming along to the showcase. It takes place on November 30 at The Dome. American Express® Preferred Rewards Gold Credit Card members can purchase a special allocation of tickets, but tickets are also available to all music lovers out there. Tickets are just £10. So please head over and see what London’s underground musicians have to offer.
What can I expect from the showcase?
Cutting-edge tunes from your new favourite artists and a DJ set from London legend Mike Skinner. Need we say more?
Get tickets to Amex Unsigned Gold here. The showcase takes place November 30 at The Dome, 2A Dartmouth Park Hill, London N19 5QH, tickets are £10. Buy a ticket to Unsigned now!