The View from The Shard: London Marathon Runners Go Free

For some London Marathon runners the race won't be over, even after they cross finish line. The View from The Shard is offering the first 100 runners to arrive with their 2014 finisher's medals free entry to the 800ft attraction to survey the course they just conquered. All other runners can claim a 20% discount on the walk-up ticket price if they bring their medals before Thursday April 17.