The Man Who Branded London: Edward Johnston Talk Series

You may not know his name, but you certainly know the iconic work of Edward Johston. The calligrapher and craftsman's timeless letterform was introduced to the London Underground 100 years ago, transforming it into one of the most enduring corporate brand identities in the world. To celebrate the 'Johnston' letterform, the London Transport Museum are hosting a series of talks exploring how great design can affect the experience of travelling. Highlights from the programme include a talk with graphic designers and Central Saint Martins academics Catherine Dixon and Phil Baines who'll be uncovering what the London Underground looked like before the introduction of the typeface (May 10), and an evening of conversation with Eiichi Kono, a Japanese designer who updated Johnston's work for the digital age. Kono will be joined by authors Simon Garfield and Professor Ewan Clayton (June 7). Tickets cost £10 and a 25 percent discount is available if attending two of the talks. Call 020 7565 7298 to book in advance.