When it comes to fighting climate change, consumer habits are a major area where we can make a difference. In fact, according to plant-based energy drink brand TENZING, 70 percent of UK adults want more climate impact transparency when shopping. Which is why they’re launching the Knowvember Store, a Shoreditch pop-up cornershop stocking products from a range of food and drink brands who take ownership of their carbon footprint by tracking and sharing it with the world. Customers will be able to stock up on the likes of Jude’s Ice Cream, When In Rome wine, coffee from Volcano Coffee Works and condiments from Rubies in the Rubble, all while making informed decisions on their carbon footprint thanks to handy CarbonCloud stickers found right next to the price labels. Hopefully this will become the norm sooner rather than later!
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