The Alcohol Innovators

Ready for some fun? Hosted by  Benefit on Carnaby Street, this multi-sensory, crowdfunded pop-up shop and event space from Smith & Sinclair aims to release booze from the confines of the glass and combine it with the nostalgic pleasures of the sweetshop. Offering alcoholic bubbles, edible perfumes, infused candyfloss, cocktail dib dabs and alcoholic pastilles, it invites grown-up Londoners to experience cocktails Willy Wonka-style. Special ticketed evening events include beauty blogging nights, jewellery workshops, gin tastings and movie trivia sessions with Picture House Cinemas. The Edible Alcohol Shop is free to visit in the daytime and it’ll be open until Christmas Eve. Treat yourself to an indulgent alcoholic invention while you shop for those impossible-to-please types on your gift list.