Neuroscience: Why People Buy at the Museum of Brands

Have you ever thought about what drives you to buy a tin of baked beans? Do the primary colours of the packaging set your synapses firing, or is it the punny word play on the advert? Discover the science behind consumerism at the Museum of Brands where Director of Neuroscience at Nielsen CNS Nikki Westoby will explore the inner workings of the conscious and subconscious brain, and how it influences the products that end up in your shopping trolley.