Toxic Toby
An idea from clean-air campaigners BreezoMeter, Toxic Toby is an animated teddy bear attached to lampposts or traffic lights on some of London’s most congested roads. From time to time, he bends his head, raises a paw and (quite realistically) coughs. Every time he does this, it means that a sensor inside him has recorded dangerous levels of air pollution. At the same time, he tweets this dismal info to the local MP, reminding them of the problem. Toxic Toby coughs quite a lot. He’s a subtly shocking visual reminder of invisible pollution, and that it affects the most vulnerable Londoners, especially small children.