From the PG Chimps and the Cadbury’s drumming gorilla to Lord Kitchener’s ‘Your Country Needs You’, this festival celebrates the very best of British advertising over the past 100 years giving a deeper insight into the ideas and images that captivated the British public and became ingrained in our cultural history. An exhibition delving into the past, present and future of advertising is free to enter at The Old Truman Brewery and is accompanied by a series of talks and events at various London venues. See here for a full programme of events.