Engaging the Heart: The Role of Emotion in Building Brands

  • Things to do, Late openings
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Time Out says

Find yourself breaking down every time a new John Lewis Christmas ad’s comes on the Telly? Before the next one's released find out what’s behind your need to blub over brands in this two-hour masterclass at the Museum of Brands, Packaging and Advertising, looking at the role of emotional engagement in the media and its impact on sales. Find out more here

Part of Museums at Night: Find more events here

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