Carnaby Street's iconic arch is getting taken over by turtles, polar bears, puffins, elephants and whole host of other exotic critters to mark WWF's Earth Hour - the annual initiative inviting people to turn off their lights between 8.30pm and 9.30pm GMT to raise awareness of climate change and the natural world. Penguins, puffins, cheetahs, red coral and rainforest foliage will cover the arch to highlight the fact that one in six animal species are threatened due to climate change, pollution and overconsumption.
Carnaby will be switching off their lights for the hour for the first time this year, with restaurants along the street, including Dehesa, Claw Carnaby and Whyte & Brown, will be throwing candlelit dinners.