YR Selfridges Pop-Up Shop

Print specialists YR Store, who have brought their design-your-own print machines to retailers across the capital over the past year, will be collaborating with Selfridges. Their stint coincides with the retailer’s SS14 six-week project ‘Board Games,’ which celebrates skate and surf from a high fashion perspective. YR Store customers will be able to use interactive touchscreens to design their own garments in store to then see their creations printed off right on the shop’s floor within minutes. The design choices are limited to retro beach and summer themes with the possibility to personalize in colour, patterns and messaging. Quality print promises to be non- fading and long lasting, so make sure you get your design right the first time.