VV Rouleaux

A superb place to visit when you’re in need of visual inspiration, VV Rouleaux, opened by florist Annabel Lewis some two decades ago, is an enduring favourite with interior designers, fashion stylists and wedding planners. It’s best known for its huge variety of vibrantly coloured ribbons (now also sold in John Lewis), braids, trimmings, feathers, butterflies and colourful corsages. Downstairs you’ll find furnishing trimmings, including ties, tassles and fringing, as well as jewellery, vintage bridal headdresses, veils and flowers. The shop is a good bet for stylish Christmas fabrics, ribbons and wreaths, and staff are happy to offer decorating tips and ideas.