V-Files x Machine-A Swapshop

Putting a new spin on the swapping trend, two concept shops, Machine-A from London and V-Files from New York, will be trading places during Fashion Week. London designers from Machine-A that will be selling their wares in New York include rising star Ashley Williams and Alex Mattsson, while New York stars that us Londoners will be able to snap up for the first time include Hood By Air, NASA+V-Files, and Sam MC. Seriously smitten with this idea, we think these shops are on to something – it's a great way for designers to get exposure in a new locale, and we certainly won't complain about getting hot new international brands on our doorstep.