We can’t stop talking about how good this shop is. It’s a rare pleasure to be able to enthuse about a stylish boutique, with a beautiful shop fit and perfectly edited selection of quality garments, where little in store exceeds the £50 mark. The General Store was the joint project of Topman director Gordon Richardson and B-store supremo Matthew Murphy. Together, they hand-picked the best bits of Topman’s reasonably priced range for their men only concept store, and then threw some of their favourite labels (such as Pendleton and Norsea Industries) in for good measure. We can only imagine how irritating the store, which has all the artfully weathered appearance and precise layout of a far more expensive retailer, has been for its pricey neighbours.
Topman General Store is number 21 in our list of the 100 best shops in London.