Thethestore (CLOSED)

East End resident Meryl Fernandes has owned this tiny square of a shop for about 8 years. Its first incarnation was a vintage showroom; now, it’s been treated to a Scandi-style redesign complete with whitewashed walls, minimal fittings and a new, spellcheck-baiting name. What it lacks in square feet, it makes up for in Instagram potential. A painstakingly curated edit of geometric-print stationery, stylish beauty products and tiny vases line the walls, and the central table resembles a blogger’s flat-lay come to life. Some of the brands on offer are local labels, from just down the road; others, like Korean snail-slime skincare brand Mizon and Cosette Jewellery from Japan, are completely new to London. In this corner of the capital, prettily turned-out boutiques are ten-a-penny, but this one has style and substance.