The Shop at Bluebird has moved from King’s Road to Covent Garden.
A chic lifestyle boutique owned by John and Belle Robinson (the people behind womenswear chain Jigsaw). Inside you'll find a broad selection of designer clothing, shoes, accessories, books, music (both CDs and vinyl) and the odd piece of furniture. There’s also a slew of hard-to-find niche skincare brands, including New York’s Bigelow, Ole Henriksen, DCL and Kaeline.
Fashion is wide-ranging; London-based designers Emma Cook and Peter Jensen are to be found here, as are US faves Alexander Wang and Marc by Marc Jacobs and Japanese heavyweights Junya Watanabe and Comme des Garçons. Look out for lesser-known labels as well, such as the rock-inspired Rika and Isabel Marant, and vintage-inspired eyewear from hip label Prism. Cool denim brands also feature heavily, and there’s a trendy range of prints, coffee-table books and CDs.
As featured in the 100 best shops in London