The Moomin Shop

Ever dreamt of owning a bath towel, napkin or lunchbox emblazoned with a Moomin? No? We can scarcely believe it, but there’s apparently sufficient demand to warrant a store dedicated entirely to Finnish artist Tove Jansson’s lovably strange hippo-like trolls. Based in Covent Garden, the boutique stocks a raft of Moomin merchandise, from cookie cutters to kids’ rompers, as well as more grown up memorabilia- like copper pill boxes and beautiful printed trays.