The vast shopfloor houses denim boutiques from Primark, Topshop, Levi’s, Armani Jeans, Isabel Marant and Citizens of Humanity, to name but a handful. There are 18 capacious changing rooms, an alterations centre for on-the-spot tweaking, and dedicated denim specialists hovering to recommend styles and whizz them over to you. There is even a long polished bar for them to throw suitable pairs down in the interest of speed – rather like in a saloon, but with regrettably less whiskey. In short – if you can’t find a pair you like here, it’s time to resolve to stick to skirts. But if there are £11 jeans on offer, why drop £250? We donned the denim to find out…
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