Rokit Presents: Aloha Friday

Aloha Friday - a new concept from established vintage brand Rokit - is an extreme version of dress-down Friday. The object? To brighten up dreary officeplaces by getting Londoners to wear Hawaiian shirts to work for one day only.  Rokit's London branches will be holding a flash sale on the day with 20 per cent off their authentic Hawaiian shirts - in addition to celebrating with Ukulele players, tiki treats, and the chance for customers to win tickets to a secret bamboo-filled '50s club, which sounds intriguing to say the least. Follow the hashtag #ROKITALOHAFRIDAY for updates.