Profeet

Catering for skiiers, tennis players, trekkers and runners alike, this busy Fulham shop uses sophisticated technology to create bespoke insoles if you have £119.95 to spare. First, you’ll need to book in for a thorough assessment (£40)  where your feet and running style will be scrutinised – you’ll even be provided with footscans and bespoke exercises. If you are simply on the hunt for new running shoes, book in for a free ‘light’ service where your gait is measured. Staff are knowledgable and super-helpful. Brands include Asics, Adidas, Brooks, Saucony and Mizuno.