Pretty.jpg

Pretty Green

  • Shopping | Designer
  • Soho
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Time Out says

Liam Gallagher’s Pretty Green label is undoubtedly created in his own image – so much so that it's easy to imagine him stepping on stage at Knebworth wearing much of the stock in this flagship store. Gallagher has a pivitol role in designing the collection, and the shop layout reflects the two sides of the former Oasis singer’s persona: the swaggering Manc, and the Beatles-loving hippy. The ground-floor's Green range is devoted to the former, with knee-length parkas and well-cut Oxford shirts updating his 1990s lad-about-town image in style. Meanwhile, if you’re feeling more daring, head upstairs for the Black label’s 1960s-inspired, psychedelic creations: colourful kaftans, dandy-ish boating jackets and Paisley scarves. Factor in a smart soundtrack, cool rock’n’roll photography and a high standard of tailoring throughout, and this is closer in spirit to Carnaby Street’s 1960s heyday than the rest of the row’s chain stores.

Details

Address
57 Carnaby Street
London
W1F 9QF
Transport:
Tube: Oxford Circus tube
Opening hours:
Open 10am-7pm Mon-Wed; 10am-8pm Thur; 10am-7pm Fri, Sat; noon-6pm Sun
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