Press

Before opening her boutique in 2004, Melanie Press had solid retail credentials as the former creative director of Whistles. The ultimate Primrose Hill chick’s closet, Press sells a good mix of trendy designer labels from its shabby chic space, such as APC and diffusion line APC Madras, Current Elliot, Pringle, Made in Heaven and Jasmine Di Milo, alongside a select range of vintage pieces. Another addition are Golden Goose boots, made from 100% leather and already worn in for you (they’ve already garnered a long waiting list). The shop also stocks an impressive range of denim including cult jeans label J Brand and Wrangler.