Oh Baby London

'Been inside for 9 months' reads the logo on Oh Baby's bestselling black-and-white striped babygros for newborns. The witty brand was started as 'an allergic reaction to pastels', on a mission to introduce more jaunty kit for babies and children aged from zero to about six. That said, the new baby gift sets (bib, towel, toy £30) come in conventional pastel pink and blue – but they're very sweet all the same. We love the bow tie long sleeve top in black and white, and the 'I rock' playsuit emblazoned with a picture of a guitar.