Oasis

Oasis has long been a dependable stop-off for party dresses and office-appropriate attire, but has never really gone in for all-singing, all-dancing retail ‘experiences’ in the way of some of its rivals on the high street. Until now, that is. The brand has just upped its game and opened a new concept store on Tottenham Court Road, styled to resemble a cute townhouse. Just in time for office party season, the ground floor is awash with tasteful spangles, with staples like cosy knits and well-cut denim stashed towards the back. So far, so Oasis – but totter up the white-washed stairs and you’ll find a rather swish café which dishes up healthy fare during the day and swaps coffee cups for wine glasses come 3pm. There’s also a beauty bar tucked at the back, so you can get a fancy hairdo to match your new finery, with a nail station headed up by Sophy Robson, the stylist behind jaw-dropping nail art Tumblr The Illustrated Nail.