No 24: Marc Jacobs

The American designer’s main line collections are here, while his cheaper Marc diffusion line can be found around the corner at 56 South Audley Street. But we love the Mount Street branch for its books and stationery. There’s a brilliant edit of fashion, music, film and art titles, as well as quirky, affordable knick-knacks – like a teeny set of colouring pencils (£7) or a greetings card announcing ‘I fucking love you’ (£4). Perfect for any occasion!

Mount Street: Mayfair’s new centre of style

Watch out, Bond Street! Mayfair’s Mount Street looks all set to usurp its neighbour and take the high-fashion retail crown this year...

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Mount Street was once the preserve of art dealers, ladies who lunch and gentlemen with a penchant for cigars and rifles (indeed, you can still buy both here). These days you don’t need to be sporting pearls or pince-nez to browse this chichi locale. Since the arrival of the Marc Jacobs store seven years ago, the street has become a fashion hub, and where Jacobs goes, others follow.

An influx of high-end labels has brought the super-stylish shoppers, with London Fashion Week and Frieze Art Fair being especially busy times. Now, big fashion brands are lining up to get a Mount Street address, with a new batch due to open this year. Here’s our guide to getting the best out of this new fashion hotspot, without the use of a firearm.

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