M.i.h Jeans Pop-up Concept Store

In celebration of its tenth anniversary, British girls' denim brand M.i.h Jeans are popping up in Soho for the month of May. The store will feature a specially designed scent, a pretty floral installation and vintage furniture that was picked by the brand's founder Chloe Lonsdale. As well as denim there'll be '70s-style iron-on patches, retro round-framed sunglasses and bespoke candles for sale.