London’s best florists

A high-end brand which you’ll eyeball in the pages of Tatler and Vogue, Pulbrook & Gould has a penchant for luxury – from its listed premises to the smallest detail in an arrangement. Established in 1956, this shop comes with some serious pedigree, servicing celebrities and debutants. Now, any Londoner can get their mitts on their fantastic arrangements, but keep in mind it might cost a pretty penny. Pulbrook & Gould also offer appointments if you’re planning a big ’do, weddings and the like included.

Tardy wooers attempting a post-work dash will be pleased to hear this nifty Marylebone florist is open 24/7 (its Islington branch stays open until 9pm). Blooms don’t come cheap, but they’re good quality.

Based in South London, JamJar Flowers is a floral design studio specialising in large-scale installations that transform spaces for luxury events, weddings and more. So you can get a taste of the creations for your own space, they can deliver bunches of flowers – either in jam jars or buckets – to your home. Or, splash out a bespoke arrangement for a special occasion. 

There’s an art-house feel to Hattie Flower’s unique and beautifully unruly, sprawling bouquets. Each one is made from Hattie’s choice of seasonal blooms and range from small posies to sculptural arrangements in vases.  

One of the coolest florists in London, Sage has been creating inventive, striking floral displays in its Peckham-based studio since 2018. As well as creating large displays for clients including Loewe, Acne Studios, Vogue World and The V&A, it also sells miniature bouquet versions of its designs you can display at home.  

The very talented Augustus Cavanagh has made it his mission to spread floral joy. He’s created showstopper installations for West End stores and a living still life for the Art for Youth exhibition. You can also get some of his floral magic in your home, as he also turns his hand to creating beautiful bouquets with some more unusual flowers.

This pretty premises in Exmouth Market names its bouquets after parts of the Lake District. A cute selection of delicate jewellery, handmade cards and botanical beauty products also make it a good spot to pick up last-minute presents that look oh-so-thoughtful.

The variety is huge at this indie florist: from delicate, petite bouquets to grand and bold arrangements, it offers a bit of floral chic for every budget. For those who really want to get their money’s worth, there's also a strong selection of potted plants at both their Islington and St John’s Wood outposts.

Tucked away on Bloomsbury’s Lamb’s Conduit Street – a hotspot for indie shopping – Dawson Flowers inspires a loyal fanbase. Spontaneous romantics can rely on same-day London delivery as well as the option of adding champagne and handmade truffles to their bouquet.

This florist is the joint retail venture of a team of highly creative international florists, hailing from Holland and Scandinavia. As well as very stylish sprigs for boutique hotels and weddings, they do small bouquets which, unusually for independents, can be delivered the same day (in London as well as Helsinki, should that be of use).