What is it?
Liberty was founded in 1875 - when founder Arthur Lasenby Liberty borrowed £2,000 from his future father-in-law and took a building on Regent Street with just three staff - but the present Marlborough Street site, with its ships’ timbers and leaded windows, was built in the 1920s. The interconnecting jumble of rooms, with the odd fireplace and cushioned window seat, makes for an intimate feel – as if you’ve strayed into a private room in a stately home. It’s not an accident, Arthur wanted customers to feel as if they were exploring someone’s home, keeping the shopping galleries small, albeit linked to three rather grand atriums.
Although Liberty trades well on its history, it constantly squeezes innovation into its wood-panelled rooms. Over the years Liberty has launched its own clothing and homeware lines which have become firm favourites among the stars. But for all its pomp and fizz, Liberty doesn’t take itself too seriously – there’s a genuine sense of whimsy in its approach to retail.
Why go?
Alongside one of the best edits for fashion shopping in the world, its expansive beauty hall juxtaposes world-renowned makeup and skincare brands beside lesser known, but equally high quality, offerings.
Piercing expert Maria Tash, widely worn by celebrities and members of the fashion community, has her own parlour on the ground floor, while those who want a remodel for their home rather than their body can head up to homeware. Renowned for their unparalleled selection of rare finds, remarkable antiques and future-facing interior designers, the home department caters to even the most weird and wonderful visions.
Don't miss:
The men’s floor showcases emerging designers as well as British staples, and offers the modern man a Pandora’s box of clothing, footwear and accessories. Brands include Matthew Miller, Études Studio, Marni and Wood Wood.
When to visit:
Monday-Saturday 10am-8pm; Sunday 11:30am-6pm
Ticket info:
No tickets are needed to go to Liberty
Time Out tip:
Shopping can get your stomach rumbling. Why not check out some of the nearby Carnaby Street restaurants once you're done? We suggest trying one of the Kingly Court wonders like Darjeeling Express of Le Bab.
VIDEO: Time Out's guide to Liberty, the best shop in London
As featured in the 100 best shops in London