What is it?
A favourite haunt of the consciously-uncoupled Gwyneth Paltrow, this small-but-perfectly-formed Marylebone boutique is home to understated, incredibly wearable labels. Founders Kate Allden and Jane Ellis track down soon to be cult classics before they become so by sourcing more under the radar brands, and then fill the store with stylish yet timeless pieces. and wardrobe classics. Its eponymous own-brand is great.
What does it sell?
From endlessly sophisticated womenswear, handbags, jewellery and shoes to lingerie and beauty products, KJ's Laundry is a fashion treasure trove. The Marylebone store is full with a mix of lesser known labels and established brands, but all the pieces are sure to be predictably cool.
Opening times:
11am-5pm daily.
Time Out tip:
For those who to prefer to shop online, have a browse on their website.