What is it?
James Smith & Sons is one of the most visually striking of London’s traditional shops. In the niche market of superior quality umbrellas, the store is unrivalled thanks to its lovingly crafted products, all built to last. This charming shop opened in 1830 and its original Victorian fittings are still intact.
To say that it sticks out like a sore thumb would be an understatement - the exteriors look like they've been lifted from the Victorian times - but it’s impossible to imagine New Oxford Street without it.
What does it sell?
Alongside the expected traditional brollies (such as a classic City umbrella with a hickory crook), there are high-tech folding models and sun parasols – including a dainty beechwood-handled number that’s designed for weddings.
Walking sticks and canes are the shop’s other speciality, each one cut to the correct length for the customer. Also, have no fear, if you do break an umbrella, James Smith has a repairs service to put it right again. The shop’s staff are clearly proud to be carrying on a brand with such a long history.
Opening times:
Mon-Fri 10.30am-5.30pm; Sat 10.30am-5.15pm; Sun - closed
Time Out tip:
If you want to read more on the history of this eccentric little shop, go to their website.
As featured in the 100 best shops in London