Intimissimi

This unassuming lingerie shop at the wrong end of Oxford Street is full of surprisingly good lingerie at great prices. Italian brand Intimissimi has a big presence on home soil but for some reason never really took off in the UK, which is a shame as there is always plenty of pretty, quality underwear in this store. There isn’t much here apart from knickers and bras, but there is plenty of choice as far as they’re concerned- and sale time here is brilliant, with Stella McCartney inspired delicate bras for around £12, and multi buy offers on matching French knickers or thongs.