Aside from its iconic silhouette, The O2 is barely recognisable from its original guise as the Millennium Dome. It’s been over decade since the giant tent opened on the Greenwich peninsula, and they’ve not been shy of a few makeovers to reinvent themselves into a buzzing entertainment, music and arts venue.
Most recently, The O2 added yet another string to its bow with a discount shopping centre. Launched in October 2018, ICON Outlet houses more than eighty stores along a polished indoor avenue. Think high-brow high street brands like Levi’s, Phase Eight, Hobbs and Jack Wills, as well as a range of restaurants, cafes and bars to rest your weary feet. Go full diva and shop ‘hands free’ for an extra £12, or get your shopping sent straight to your door with their home delivery service.