Bonkers Spanish label Desigual, known for its bold designs and even bolder prints, is holding a London event full of barefaced cheek. The first 100 people through the doors of Desigual's Regent Street store on Thursday June 16 – wearing only their underwear – will be given a one hour shopping spree across the brand's Spring Summer men's and women's collections. And if you're not in the top 100 – you can still claim 50 per cent off in store. Arrive early to take part in Desigual's Undie Party and chat to other half-naked shoppers at this rather unique stunt. Truly odd - or s stroke of retail genius? Find out for yourself on Thursday.
Over 18s only. Check with Desigual for moredetails.