Emmett London

This is Emmett's flagship store (the other is in Piccadilly) and it's been based here since 1992. These guys specialise in extremely fine mens' shirts that'll suit any height or build. How do we know that for sure? Because if you can't find what you want in the shop, they offer a made-to-order service with over 1,000 fabrics in various colours and patterns to choose from. So whether you're after a rainbow gingham, '70s collar, simple stripe or floral number, Emmett will create it for you. There are also a selection of ties, pocket squares and cufflinks to finish off your look with panache.