Elias & Grace

The Primrose Hill fashion set needn’t compromise on style with this haven of Vivienne Westwood, Stella McCartney and Luella designs at their fingertips. E&G is ideal for special-occasion clothes but not everything is maternity and so may not take the extra weight on breasts, arms, back and thighs into consideration. But with its adorable baby clothes upstairs (Petit Bateau, Quincy, Bonton) and racks of beautiful pregnancy clothes downstairs (Matthew Williamson dresses; James maternity jeans), this is the first stop for the mum-to-be with cash to flash. The shop also stocks a fantastic array of health and beauty products.