Adding to the huge line-up of Oxford Street shops, Dr Martens' new store is part shop, part museum of memorabilia. Reader and boot enthusiast Taze Phillips goes for a stomp around one of the most talked about new shoe shops in London.
The staff greet customers at the door, so it's clear that they love what they do and have a genuine passion for the product. It's the passionate and well-versed staff in the new store that stops it from being just another Oxford Street shop.
Dr Martens boots have always been about individuality, a fact that’s reflected by the massive variety of designs available at the new Oxford Street shop. One hundred percent leather, with Goodyear welted soles, they have become synonymous with both counterculture and durability.
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