Cro'Jack

Heritage British menswear label Cro’Jack made the leap from virtual e-shop to real life boutique in 2012, opening its debut outpost in Covent Garden. It's an ideal destination come winter, when the racks are packed with thick knitted jumpers, winter weather-proof jackets, woolly scarves and big, puffy, Alaska-ready body warmers. The design duo behind the brand love giving classic British fabrics and styles a modern twist, so expect easy-to-wear tweed jackets and Barbour-esque coats made with high-tech materials.