Cinch

Levi’s Cinch store is the geeky-cool little brother of the flagship round the corner on Regent’s Street, stocking anything that’s too exclusive or expensive for its mainstream sibling. Denim enthusiasts come here for Levi’s conceptual RED line as well as its vintage collection that harks back to the label’s 1873 origins, or maybe just back to 1994 and that Stiltskin advert of lore. Think classic white T-shirts in cuts that correspond to the decade they came out in and USA-made vintage dry jeans. The latter are justifiably popular, though some pairs come in ridiculously baggy cuts. You might prefer to play it safe with the 1947 501s classic fit.